Copy and Paste my 4-part template that makes it easy to create effective, Hugely engaging video ads whether you’re a video pro or a complete rockie.

Bait (0:00 to 0:03)

This is the most important part of your video because it’s where most video traffic is lost. (Facebook doesn’t even call it a view if a viewer doesn’t watch it for at least 3 seconds!)

So, forget everything you thought you knew about videos. Here are the rules for capturing your viewers right now.

Get off the bumper section. A bumper is an intro with your logo and background music. It’s all about you, and it doesn’t engage your viewers, so don’t include it.

Instead, get right to the point. Start with movement. Shake your hands, Funny faces, Colorful clothes. Anything to make people stop scrolling and watch.

Don’t include an intro. The average video starts with the speaker introducing themselves and giving their credentials. Something like:

* Hi, my name is Charly. I’m 42. I went to Harvard and now I make videos.

Sorry, but no one cares about your bio. Do this instead…

Start with an eye opener. Your first sentence is your bait. It needs to grab people’s attention and make them want more. Something like:

* When I was 41, my wife leave home.

* When I was 25, I went to SeaWorld and got attacked by a seagull.

To find your best stories, think about the things that have happened to you, especially life-changing or defining moments in your life.

You can use a different story in each video, but it needs to relate to the offer you’re making in that video.

The Structure

* Open with the phrase, “When I was…”

* Then immediately follow it with a summary of what happened.

Your story should be about 3 seconds long: short and sweet!.

Ignite Pain/Pleasure (0:03 to 0:15)

In this part, we focus on the problem you’ll solve for your potential customers.

How?

* Open with the point of the story: what you learned or how it impacted you.

* Transition to the problem.

* State the problem clearly.

* Agitate. Let them know you understand their pain.

This section should take no more than 12 seconds.

Example:

At 25 years old, I learned that things don’t always go like you plan. And a lot of you might feel that way when it comes to lead generation and traffic.

You’re running ad campaigns on Facebook, Google, and other channels. And though you hear a lot of success stories, you feel like your ads aren’t working very well.

What you’re realizing is that there’s a lot of competition on these platforms, and it’s harder than it looks to do things the right way.

Describe Solution (0:15 to 0:50)

If you’re creating a sales video, this will be the core of your content. The goal here is to show a picture of the solution — life without the problem you’ve been talking about — and how you make it happen.

There’s no unique structure for this section, but you may follow this simple format:

* Explain what your solution is.

* Explain how or why it works.

* Describe how it will change their lives.

Take about 35 seconds to describe the solution you offer.

Call to Action (0:50 to 0:60)

In the last few seconds of your video, tell people what to do next with a simple call to action (CTA).

Keep in mind, the CTA doesn’t have to involve selling something.

Typical Hard CTAs

* Click below.

* Enter below.

Possible Soft CTAs

* I’m looking forward to connecting.

* I’ll send you more content.

My Favorite CTA

Since we cut our introduction and bio from the beginning of the video, it makes sense to include it here. Here’s how I usually do it:

* My name is [name].

* I do [what your service or business is].

* I’d be very happy to [name the help you’ll give or action you want].

Putting It All Together

Once you have all 4 components written out, put them together to create your video script.

Hook When I was 35, i was standing in the middle of nowhere in a Oil & Gas Platform My Friends and I were headed to the Helideck when weather become Horrible. And unfortunately, we didn’t make it to the Helideck, and I learned the hard way about the importance of a weather Forecast before a planning to go back Home after you complete your shift.

Ignite Pain I also learned that things don’t always go like you plan. And a lot of you might feel that way when it comes to marketing. You’re running ad campaigns on Facebook, Google, and other channels. And though you hear a lot of success stories, you feel like your ads aren’t working very well. What you’re realizing is that there’s a lot of competition on these platforms, and it’s harder than it looks to do things the right way.

Describe

Solution I’ve spent over $1 million on Facebook, and I’m very familiar with the platform.

Call to

Action My name is Logan and I do Facebook ads. I’d be very happy to help you regain control of your Facebook ads.

Once your script has been plugged into the grid, read through it to make sure it flows.

* Fix anything that stops the flow.

* Add transitions where necessary.

* Make sure stays at or near 60 seconds.