How to Uncomplicate the Fundamentals of Segmenting your Market

How to Uncomplicate the Fundamentals of Segmenting your Market

November 23, 20212 min read

On the surface, customer segmentation breaks your list down into groups allowing you to customize your message to your customer. Going a layer deeper customer segmentation starts with the research on your different groups of customers resulting not only in targeted and relevant offers but also new products or services your list would scramble to buy.

Over the years, I’ve had the opportunity (and invested the money) to be mentored by and learn from some of the top online marketing experts. One of them being Ryan Levesque and his ASK Method® Methodology.

With such influences, both as an ASK Method® student and business analytics consultant, I’ve blended Ryan’s teachings with my own experiences from Fortune 100 and 500 companies to create my Customer Segmentation Tool. This is my go to resource for uncovering missed opportunities and improvements when working with my client’s.

The Customer Segmentation Tool breaks down data from your list into manageable pieces across 6 major categories

• Demographic

• Psychographic

• Behavioral

• Feedback

• Summary

• Group Category

Demographic will look at things like their age, gender, where they’re located, income and education.

Psychographic will take into consideration what their beliefs, interests and values are.

Behavioral examines their associations and followings. For example, when a potential customer comes to your website you can see what links they are clicking on to engage with your content and which articles or downloads are the most popular. If you’re running paid ads you’d look at which ones get the most click through and/or comments.

Now feedback splinters into positive, negative and gaps. Gaps can be things your customer wishes for or really doesn’t like about a particular offer, product or service. Based on Ryan’s ASK Method® Methodology looking at the responses you’ve collected will allow you to figure out which feedback group they belong to.

The summary usually has the active thoughts or key takeaways from the response being reviewed by the person putting together and collecting all the data.

Finally, the group category provides a way to group or classify the received responses to allow for targeted messaging.

Segmentation isn’t usually viewed as the sexiest side of business but I guarantee when analyzed and implemented correctly your business will experience better, more informed decision making which will lead to a clearer understanding of your best customer making your business more profitable than your competitors.

So how will you segment?

Download the complete Customer Segmentation Tool today.www.925marketingmixology.com/segmentation

Back to Blog

Ready to grow?

Start your 14-day free trial with Funneltopia® today, risk-free, no strings attached.

Ready to grow?

Start your 14-day free trial with Funneltopia today, risk-free, no strings attached

Products

Products

Resources

Partners

Company

Contact Us

304 S. Jones Blvd #7995

Las Vegas, Nevada, 89107

© Funnel LLC 2024

Funnel LLC is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Google, Google.com or any of its subsidiaries or its affiliates. The official Google website can be found at Google.com. The name “Google” as well as related names, marks, emblems and images are registered trademarks of Alphabet Inc

Funnel LLC is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Facebook, Instagram or any of its subsidiaries or its affiliates. The official Facebook website can be found at Facebook.com. The official Instagram website can be found at Instagram.com. The name “Facebook” and "Instagram" as well as related names, marks, emblems and images are registered trademarks of meta.

† Usage fees apply to all features that have a hard cost for us, including but not limited to: Email, SMS, Phone Numbers, Phone Calls, Voicemail Drops, Email/Phone Verifications, A2P Registration, Premium Triggers and Automations, A.I. Content Creation, A.I. Chat, API/Webhooks, custom integrations, A.I. Ads, appointment setters. These features and services have a small markup to cover payment processing and support costs - contact us to discuss how to get better rates or use your own service (for select features)

DISCLAIMER: The results stated above are results from Funnel LLC and/or it’s associates, employees, affiliate, partners, sponsors, contractors, or anyone else working directly or indirectly with Funnel LLC, herein referred to as “Company”. These results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter)

The average person who buys any “how to” information, coaching, mentorship, and even done-for-you gets little to no results. Company is using these references for example purposes only. Your results will vary and depend on many factors… including but not limited to your background, experience, work ethic, education, business model, market forces beyond your control and your ability to pivot effectively with the consistently changing market conditions. All business entails risk as well as massive and consistent effort and action, therefor when you invest time, money, energy, resources or any other form of currency you're never guaranteed any type of positive return on your investment. We do not make any claims of your earnings, return on investment claims and you may never make your money back or the value of the other resources and currencies you invested

By entering your information in on this page, you represent that Funnel LLC (or any associates, employees, affiliate, partners, sponsors, contractors, or anyone else working directly or indirectly with Funnel LLC) may contact you and your business by email, telephone, sms, or postal mail for any purpose, including but not limited to (i) follow-up calls, (ii) satisfaction surveys, and (iii) inquiries about any orders you placed, or considered placing, on or through the Website or (iv) invitations to register for coaching, training, and/or any other type of resource. You can opt out of SMS at any time by replying with STOP from the phone you want to stop receiving sms. You can be removed from the call list by speaking with someone on the phone number you want removed or sending an SMS from the phone number you want removed with the message 'DO NOT CALL'. To unsubscribe from email click the 'unsubscribe' button when you receive any email or reply to any email from the email you want to have unsubscribed with the only thing in the message as 'UNSUBSCRIBE'. For California Residents Only to be added to our DNS List Email 'DNS [at] MyFunneltopia.com' with Your Name, Company Name, Title at the Company, Email, Listed Phone Number, and Address along with 'DNS' in the subject - it may take up to 10 days to process any requests, but often are done immediately.

We use cookies to improve your experience on our website. By using our website you consent to us using cookies. More information can be found in our cookie policy.