There are 4 pieces to the promo campaign:

1. Lead Magnet Email

2. Transition To Offer Email

3. Direct To Offer Email

4. Email Round-Up (Optional)

This sequence is a choose your adventure model depending on how often you would like to send emails to your list.

This can be from 3–7 days.

To email every day for this send out 3 Lead Magnet emails, 1 Transition To Offer Email, 2 Direct To Offer Emails, and 1 Roundup Email.

If you would prefer less you can omit the last roundup email, or use less lead magnet emails.

The minimum would be 1 lead magnet email, 1 transition to offer email, and one direct to offer email.

The goal of this email sequence is to stack the deck in delivering value and making an offer at the end to your webinar, main offer, or even an affiliate offer.

1–3 Lead Magnet(s) Emails:

To kick off your promo email the goal is to deliver a lot of value right upfront. As one of my mentors used to say “YOU GO FIRST!”

This lead magnet can be as simple as a checklist or as complex as a PLF (in another blog I shared how to choose this lead magnet here.)

Here is a sample of what your lead magnet email might look like:

SUBJECT: 6-figures in 5 to 10 hours…

Preheader: Open for the secret to adding something to your business that scales…

Hey ~FIRST_NAME~

There are 3 types of offers…

Products, Services, and (group) Programs…

When I first started coaching & consulting I was charging $200/day for a VIP with me…

I wanted to charge more, but I couldn’t do that easily without making a change…

I was working with clients who, as much as I wanted to help, couldn’t afford more than about $200 at the time.

Then something changed, I discovered the 2 ways to pivot…

#1 — I could find clients who could pay me more…

#2 — I could offer my same services in a group mastermind setting

I ended up doing #1 first, and then later on #2…

Take it from me — the best option is to start with #2, funnel everyone into that program from the start.

We went from $200/day to $50,000/day for my VIP…

We went from doing everything 1:1 to offering our programs in a group setting & having the ability to scale with ease.

And now we’ve got our “Market Maker Mastermind” with 30 spots @ $25,000 a seat! (That’s $750,000 — $150,000 in expenses = $600,000 in PROFITS!)

For about 12 Days of total work (3/3-day mastermind + coaching calls) + sales calls…

That’s not a bad equation in my book!

Now all of this is possible because of my friend, mentor, and client Brad Hart!

He’s hosting a FREE 5-Day challenge to help you ‘Get Your First Mastermind Client’ that is simply crushing it!

If you’ve been looking for a way to kickstart your mastermind and get your first mastermind client then you’ve got to join us for the challenge starting next week!

Register Now at https://firstmastermindclient.com/

1 Email: Transition to Offer (Some of these have Lead Magnets)

The last thing you want to do is jar your audience by hitting them with an offer point-blank after sharing content and value. So we leverage a transition email that primes them for the offer to come. As part of the strategy, you can use a lead magnet here as well.

Here is a sample of what your transition email might look like:

SUBJECT: Add this to your business plan…

Pre-header: Open to learn more about making masterminds a part of your business

TL;DR

Now is the best time to make money with masterminds

Brad is doing a FREE 5 day Mastermind Challenge to help you get your first mastermind client November 2- November 6th. You can snag your free spot before registration closes here. https://firstmastermindclient.com/

Hey ~FIRST_NAME~

It is in uncertain times when the most wealth is created. Right now Masterminds will get you there without having to be a stock analyst or real estate maven.

The best part you can do this without…

- Being an expert

- Trying to create a product for the masses

- Shooting in the dark for what people want

- Being Salesy

…or running Facebook Ads

And that leaves many people wondering what they can do not just to survive, but to THRIVE right now… and this challenge will teach you exactly what you need to do to get started on that path.

Day 3 of the challenge Brad will go deep on how to create an irresistible offer that will have people jumping up and down to work with you.

P.S. In just 5–10 hours you can have a 6 figure business. Without being an expert, creating a product for the masses or running facebook ads. Learn how: https://firstmastermindclient.com/

1–2 Emails: Direct to Offer

With 4 days of content loaded up to offer value (and an ease in) now, we can make the formal offer to the call to action (decide this prior to creating your sequence). Remember to align your lead magnets and CTA so that everything has a logical flow and one step to the next feels seamless.

Here is a sample of what your direct to offer email might look like:

SUBJECT: In 5 days you can…

Pre-header: Open to learn more about how you can transform your business with a mastermind

TL;DR

Fast Action Gets Results

You can absolutely increase your income, find dream clients, enroll them and run your mastermind in 5 days to create a fortune. Learn how in this challenge https://firstmastermindclient.com

Hey ~FIRST_NAME~

What if in 5 days you could…

- Increase your impact and income

- Find your dream client

- Craft your Irresistible Offer

- Enroll your first dream client

- Run your first mastermind with an endless stream of referrals and testimonials

Sound too good to be true?

It isn’t. This is exactly what you will get when you join the “Get Your First Mastermind Client Challenge”.

Brad took everything from his 21 Day Challenge and cherry picked the most valuable content to get you up and running with masterminds.

You can absolutely increase your income, find dream clients, enroll them and run your mastermind in 5 days to create a fortune.

If you are bold.

Challenges create a level of accountability that the world is starved for right now.

This is your call to step into greatness and be the leader that you know you are meant to be.

It might be easier to bury your head in the sand and ignore everything that is happening right now.

But that won’t solve your problems. If anything it just amplifies them.

Instead I invite you to take bold action for 5 days to see a transformation within yourself like you have never seen before.

Trust me your business will thank you.

Day 4 of the challenge Brad will share How to Use Market Research to Generate Sales.

P.S. Take bold action everyday for 5 days and see massive transformation in your business https://firstmastermindclient.com/

(Optional) 1 Email: Roundup (Recap Lead Magnets & Offer)

If you are doing a 7-day email campaign the round-up goes out on Sunday and is a summary of the previous week’s emails and the CTA. This can be a great one sheet where all the resource links and offer links are all in one place.

Here is a sample of what your Roundup email might look like:

SUBJECT: Masterminds will make you…

Pre-Header: Open to learn more about launching your mastermind in 5 days

TL;DR

Masterminds Make Money

My friend Brad Hart is launching a FREE 5 Day Get Your First Mastermind Client Challenge. Check it out here: https://firstmastermindclient.com/

My good friend Brad Hart has an amazing 21 Day Build A Mastermind Challenge, and after running it he saw that there were 5 critical components to getting your mastermind up and running.

From the data he collected and the testimonials he received he is launching a brand new 5 Day Get Your First Mastermind Client Challenge to get you results even faster.

He chose the most powerful strategies to get your mastermind built and filled in 5 Days.

Here’s an overview of each day’s content:

Day 1 WHY

Why masterminds. Why you. Why now. Brad will go over the big “WHY’s” of masterminds and why now is the perfect time to start your mastermind.

Day 2 NICHE (WHO)

On day two you will dive deep into your perfect clients and who you will help with your mastermind. You’ll find the right types of markets for masterminds and the niches you can serve in those markets.

Day 3 OFFER (WHAT)

You’ll dial in your offer so that you can easily enroll clients into your mastermind. This is where 80% of the work lies and when you get it right your business will be in good shape. Everything falls into place once you have your irresistible offer.

Day 4 ENROLL (WHEN)

This is where you will actually find and sign people up for your mastermind. Brad lays everything out for you from the script to how you will be doing outreach to get people to enroll.

Day 5 RUN YOUR MASTERMIND (WHERE)

To complete this challenge you will learn how to run and facilitate a mastermind group so that you get re-enrollments, referrals and raving fans.

This is a high value FREE challenge that Brad is offering. You can be the first to complete this challenge and begin building your mastermind and finish 2020 strong.

P.S. Challenges are better with friends! Invite a friend along so you can keep each other accountable and rock this together! Just send them this link to register for free: https://firstmastermindclient.com/

With a sequence like this in your repertoire, it can make Profitizing™ your email list so much easier. This is because when you give massive value and show that you are really looking to support them with their goals, it’s natural to want to take the next step.

This model also helps you take advantage of the law of reciprocity in an ethical and meaningful way.

To learn more about promo email campaigns and more join us on our upcoming LIVE training at https://legendaryleadflow.com/masterclass