R.E.P.L.A.Y. Webinar Follow Up
What makes the webinar strategy so lucrative? Is it the presentation? The stack? I believe the real needle mover in a webinar’s success is capturing those on the fence and that didn’t initially buy.
Here’s the reality, only 3% of people on your webinar are there to buy.
Hawk has on more than one occasion joined a webinar, then set a timer to come back to the presentation when the stack was revealed and the link to purchase showed up. He was in the 3%.
Another 7% are ready to buy, meaning they showed up and when you make the offer they are pulling out their credit cards.
And that’s the 10% conversion rate “average” that most people settle for.
But you don’t have to. There’s another 30% in the warm bucket that is seriously considering your offer.
And yet another 30% who might be willing to buy from you but haven’t had enough time in your world.
And the last 30%? Those are the people who will NEVER buy from you.
No. Matter. What.
That’s okay, throw them back in the sea and continue to fish for the other 70% who will.
Now you might be asking yourself, “How do I do that?”
I’m glad you asked.
Here is a sequence that you can use to nurture the 60% of people that didn’t buy on your webinar.
It’s called the R.E.P.L.A.Y. Webinar Follow Up.
These 6 emails dovetail nicely following the Webinar by Email sequence.
Webinars are often followed by a replay so that more people on the fence or who missed the first presentation will have the opportunity to buy one more time.
We’ve created a written sequence that mimics the webinar replay to get more people to engage and potentially buy after your initial webinar.
To extend this process — and keep it engaging we use the R.E.P.L.A.Y model.
Day 1: R — Recap Video
A video about 20–30% in length that covers the core concepts taught in the webinar.
Day 2: E — Editorial
This is a report version of the webinar for those who prefer reading over watching. It will take 10–20% of the time to consume (which is appealing for a lot of people who don’t want to spend 30–90+ minutes on a webinar).
Day 3: P — Pager/Infographic
This is a one-sheet that summarizes the content in a sexy format that is easy to reference in the future.
Day 4: L- Logic (FAQs )
This is an FAQ page that answers all the questions that you got on the webinar (and as you were dialing in the offer) so that people can feel assured prior to buying knowing that their biggest questions have been addressed.
Day 5: A — Ah-has (Testimonials)
This allows people to see themselves successful through previous case studies. The wow factor of a client that got great results can be the nudge people need to feel like they can do it.
Day 6: Y — Your Last Chance
Do your best to avoid the cliche, but let them know that the cart will be closing and they won’t have access to the offer again or until the next cohort opens.
If you can create a meaningful conversation at this stage of the game people will be more receptive to you instead of putting you in the “false scarcity” bucket and never giving you the time of day again.
With the R.E.P.L.A.Y. Webinar Follow Up in your campaign you can increase your conversions with a simple 6-day nurture sequence.
To learn more about follow up campaigns and more join us on our upcoming LIVE training at https://legendaryleadflow.com/masterclass
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