This 7-day sequence was powerful when we combined it with a Virtual Summit that we ran a while back. This sequence works well because it infuses several email strategies into one (we’ll go more in-depth on these later).

This sequence has the 3 secrets strategy, the soap opera strategy, and elements of the Hero’s Journey.

The sequence breaks down as follows:

Day 1 — Set the Stage and the 3 Core Concepts

Set the Stage

In setting the stage of the content that you will be sending them over the next 7+ days you will create the context for why they will want to learn this and the benefits to them.

3+ Core Concepts

On day 1 you will also introduce the 3+ core concepts that you will be sharing with them through email. If you are sharing more than 3 core concepts repeat Day 4 & 5 until all concepts have been shared then for the last concept follow Days 6 & 7.

The purpose of this email is to get them really excited about what is coming.

Core Concept #1: Day 2

High Drama

Start the story in the middle of the action. “I was hanging off the edge of a cliff and I could feel my fingers slipping…”

The point of the high drama opener is that it hooks the reader in right away and propels them through the story to find out what will happen next.

Backstory

Once you’ve laid the groundwork of the high drama opener, you’ll backtrack to where the story started. This is often called a flashback. It helps give context to how you ended up in the high drama situation in the first place.

Wall

In this email, you will also introduce the wall that was getting in the way of what you wanted. It is the wall that often takes us to the high drama place where we are either in “the pit” or we are on our way there.

Tease Epiphany & The One Thing That Changed Everything

Don’t leave them on a concerned note though…you can but to keep them curious it helps to tease the solution of how you got out of the high drama situation. You won’t give it all away of course just tease them so they want to read the next email. Think of opening another loop that they need to read the next email in to close.

Let them know there was ONE thing that turned everything around — but that they will need to read the next email to find out what it was.

If you’ve done day 2 correctly your audience will be chomping at the bit to read the next email.

Core Concept #1: Day 3

Epiphany

Day three’s email you’ll start off by tying back to your previous email — which will often get people to back and read which can also increase your opens on the email.

Once you’ve caught up to where your story left off you’ll share the epiphany that you had. The bigger and more transformational the epiphany the better.

The One Thing

You’ll share the ONE thing you did that had the biggest impact. Think about it as an action step, what action that if they took it would help them get the results that you did.

Hidden Benefit

Eluded to in The One Thing portion of the email, you will explicitly share the hidden benefits of the one thing and having the epiphany you had.

CTA (Leads into Next Concept)

You’ll close out day 3’s email with a soft CTA where you’ll see the high drama event of the next story. Again open-loop them so that they feel compelled to go read the next email.

Core Concept #2: Day 4 + 5

Follow the same format as days 2 and 3.

Core Concept #3: Day 6

Follow Day 2’s format.

Core Concept #3: Day 7

This will follow the Day 3 format except for the CTA.

CTA (Leads into core offer / major action)

Now that they have gone on this whirlwind journey will you, you’ll introduce your core offer and the main action you want them to take after reading the email series.

This can be your signature system, course, or other flagship programs that get your audience big results.

The most important thing to remember is that you want to leave them hanging on the last email so they feel compelled to open the next email. The best way to sign off an email is with an open loop, the better and bigger the open-loop the more likely they will want to open the next email.

When you use these concepts your email will be nothing if not inspiring.

If you want to learn more about how to create inspiring content for your emails join us on our upcoming LIVE training at https://legendaryleadflow.com/masterclass