Are Stereotypes Keeping Your Technical And Creative People at Odds
If you work in an environment where creative and technical people must rely on each other for successful business outcomes, such as launching digital marketing campaigns, harmful stereotypes can begin to emerge.
They go something like this: creative people are idea-generating and clever innovators who can’t follow the rules and deadlines, and technical people are detailed and systematic geniuses who are inflexible and too critical.
While these stereotypes can be hurtful, and often untrue, they do raise an important point. We cannot all be strong at all things, but it is just that fact that is the key to great teams if we can learn to work with diversity instead of remain in conflict with those who are not like us.
So, how does a team avoid conflict and leverage the positive aspects of diversity. Let’s look at the team required to create a marketing funnel, for example.
Copywriters and designers spend their time crafting words and mulling over the look and feel of content that will attract and engage prospects and leads. The funnel programmers and technical managers take careful measures to ensure that each piece of content is served out seamlessly and timed perfectly to collect valuable data, and ultimately, to convert the leads into sales.
Assuming the two groups do not have opposing goals — in other words, they all want to attract leads, nurture prospects, and close sales — why would they end up in conflict?
The answer often lies in conflicting approaches or work styles, which are not always apparent without simple self-assessments to determine how people most effectively and efficiently work.
However, once people’s strengths and work styles are known, a team can create strategies to communicate better, hire and promote better, increase productivity, reduce conflict and stress, and trust each other to do what they do best.
By no means, are the stereotypes listed above remotely true? There are many creative people who follow rules and pay very close attention to detail, and many technical people who can generate innovative ideas and be flexible to changing needs.
Organizations often have some hidden talents that can be game-changing when people simply become more aware of themselves and the people around them.
If you are interested in learning about how to become more aware of your team’s strengths and create strategies for your teams or partnerships that reduce conflict, streamline processes, and help people communicate more effectively, please check out leadwithharmony.com for more information.
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