Simple Tips for Building a Brick and Mortar Sales Funnel
Digital marketing tools aren’t just about increasing website traffic. They can also bring traffic to your brick and mortar retail location. This post will provide a quick, simple, yet wholly effective strategy for building a strong brick and mortar sales funnel.
How to Build Your Brick and Mortar Sales Funnel
1. First, install Facebook Pixel on your website or blog. You’ll need this in one of the later steps, so hang tight for the full explanation.
2. Next, write a blog post about a local event. For instance, if you own a restaurant and your city is hosting a major food festival, write something about it. Try to make the content as localized as possible, including the event date, time, physical address, photos, etc. Also, be sure the content is totally original; don’t just copy and paste from another site.
3. Share your post. Send it out to all the folks on your email newsletter list. Distribute on all your social media channels, too. Don’t forget to use any hashtags that have been created for the event. (You may need to do just a little online research here.)
4. Throw in a few bucks to promote your posts, particularly on Facebook and on Instagram. This will increase your reach. One caution, though — change your settings to ensure that the boosted posts only go to local folks.
5. From there, create an offer. Come up with a special in-store event or promotion to coincide with the event. If it’s a food festival, maybe you serve half-price drinks to anyone who brings their festival ticket. It could be anything, though we recommend making the offer really good — as valuable as you can afford to make it.
6. Finally, use retargeting options from Facebook Pixel to show the offers/coupons to people who have read the blog post you promoted earlier. The Facebook Pixel we mentioned in #1 was keeping track of who visited your site and the blog post so sending an offer to those individuals via Facebook or Instagram will encourage those users to want to take an advantage of your promotion since they were already interested in your content.Collect email addresses before revealing the offer, a great way to build up your email list. And, make the event time-sensitive — something that will provide a sense of urgency.
Building an Effective Sales Funnel for Your Retail Business
That’s it. Just wait for customers to come in and make more money, as this tactic helps you piggyback off local events to boost your walk-ins and sales. It’s a great example of how digital marketing tools can send actual foot traffic to a brick and mortar retail location.
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