Launching a product in literally 4 hours.

It was a crisp Fall afternoon in Southern California and we had been talking about creating a product for Facebook Ad Training and Done for You services for over three weeks. The original plan was to create some content, get the sales funnel up and running and get the membership site up so that once people bought, they would immediately enter into the members area and be setup for some live webinar training and one on one consulting.

The problem was procrastination… Every day thinking about ALL the different steps and then putting these steps into action… and then creating the content…

and then the Facebook Ad Copy… and then building a list… and then creating a presentation… and then get people to the sales funnel. We had to come up with some pricing, actual product delivery, how much content was going to be delivered, when would it be delivered, and the duration of the course plus one on one coaching. What we did know is the majority of the delivery would be live and recorded videos so those could be created on the fly on a daily basis if need be. These aren’t all the steps but it’s a great start to having the product created and ready…

Daunting tasks for most until this one Fall afternoon where it was agreed that we would just mail to my existing list, and Andrew was going to deliver a webinar….

Here is the exact overview used to create the Sales Funnel:

The Sales Funnel Plan — this is how from 8 leads per day, one can make literally one million or more in a year.

There are some important steps, though –
1. Have an opt-in page for a free giveaway that targeted traffic can click and get to know more about you and the information they want.
2. Register the opt-ins for webinars. From the webinar, some will buy if the content is worthy and the value of the product far exceeds the price. Testimonials always help.
3. Send the attendees to a sales page to purchase your products and services.
4. Offer a higher priced service or product. This allows you to leverage time and effort. $1997 is an easy price point if the value of your product/service far exceeds the price.
5. Have a downsell offering to a lower priced product people can join if they simply can’t afford your Big Packages.
6. Offer a Bigger package to those whom you have earned trust and helped to achieve desired results. This can be a Live Workshop, a Streaming Event, even more intense One on One Coaching. Make sure you value your time. Some of my clients won’t get out of bed unless the buyers are paying 4–5 figures upfront for coaching.

Your best clients are those who are not investing their last bit of credit card on your program hoping you can “save” them. You can’t be their savior, so do not accept buyers who believe that YOU are the solution to ALL of their problems. Your price will determine your workload as well. So these are all things to take into consideration when it comes to how you can deliver your products and services.

It was 2:00 noon PDT on a Tuesday and I said, “Andrew, the webinar starts at 6:00pm… let’s do this!” Andrew obliged and while I started on the “Here’s What You Get” items and the “Here’s What You are Missing Out on if You Don’t Get In” items, Andrew was designing the sales page.

In just two hours, the Sales Page was up, Buy Now Buttons were in place, the email follow-up sequence was written, all the sales copy was complete… Now to the presentation. This was not going to be easy but between Andrew and I we created a 90 minute presentation that included Live Demonstration plus lots of valuable content and just 2 minutes before the webinar starting… We were ready.

This was the first ever webinar for Andrew. He had never seen the admin dashboard of Go2Webinar before, but we started the webinar with over 70 people on and Andrew was in his zone!

The presentation went off without a hitch and $21k later, Andrew was off to the next part of the plan… creating live training webinars two days a week and some 20+ recorded webinars inside the members area.

Now he had the money to reinvest into Facebook Ads, paid off a few debts, focused on creating content and more sales webinars, and he’s well on his way to over a Million in revenue in 12 months!

Andrew Hall is an award winning marketer who earned a 1968 Camaro from a Shopify contest for top sales in first 30 days.

Jim Graham has been an entrepreneur for over 37 years from car washing, to online marketing, to online business consultant. He’s done personally over $100 million in revenue and shared his strategies via stages, workshops, and one on one consulting in 84 countries around the globe. He’s an award winning speaker with his specialty in targeted traffic from Facebook, LinkedIn, YouTube, Google+, Instagram, and Facebook Ads.