In the beginning of starting a business, YOU need to find leads and close sales.

You will not make your first or 50th sale without a lead on that sale.

It's just like when you are looking to find and get hired for a job.

You’re looking for the right position and you use leads to get you closer to your goal of a great job.

The same is true for business owners, coaches, consultants, authors, and speakers. You name ANY industry and they are looking for leads and sales if they want to grow their business.

So you need a way to find those leads.

And the second part is to be able to sell them your products, programs, courses, coaching, or services.

Here’s the thing.

A successful business is good at getting leads AND sales. These go on to become million and billion-dollar companies. Even the first benchmark of 6 figures cannot be achieved without bringing in leads and selling them.

Looking to make 6 figures??? Take the $100K in 100 Days Challenge!

Then there are people who are great at bringing in the leads but suck at selling them.

There are people that don’t get many leads but the ones they do find they are able to sell.

Usually, these are the businesses that “limp” along.

They are usually dealing with cashflow challenges and seem to only ever “break-even” meaning there’s no money left once all the expenses of the business and their lives are paid.

The problem with only having leads OR sales is that you’ve essentially built yourself a business in which you live paycheck to paycheck.

And if you stay here long enough — it can become logical to go back to a job and get paid so that you aren’t living paycheck to paycheck anymore.

And the saddest situation is a business that can’t get leads or sales. These are the business that have mountains of debt and dig their hole year after year until they finally have to declare bankruptcy. And then start all over again (hopefully learning from their previous mistakes).

So can you confidently put yourself in:

Bucket A. I have leads and sales and I want more leads and sales!

Bucket B. I have leads but now I NEED sales!

Bucket C. I NEED leads but I have sales!

Bucket D. I NEED leads and I NEED sales! (Godspeed)

So what’s the solution for each of these buckets?

Bucket A is ready for brand presence, they need to become the “big brand” in their industry. They need more appointment setters and closers.

Bucket B is ready for sales training or services.

Bucket C is ready for lead generation training or services.

Bucket D is ready for mindset training, offer creation training, and message training or services.

And what I’ve found to be the greatest challenge for each of these stages is that they don’t have clarity about what they really need next and who can help them.

Brand can mean so many things to so many people. They think they need a logo, and lots of superficial visual additions. When in reality it could be that they need support with a personal brand, or the company brand and the feeling and experience people get when interacting with the business. You need someone that can help you hire the right team to get these jobs done.

When it comes to sales training there are so many styles. There’s hard selling, soft selling, invisible selling, spin selling, stage selling, and so on. So the question becomes “what kind of sales training do you need for your specific situation?”

Lead generation is all about finding your audience in the right place and doing the right things to bring them in. The lead generation process as a whole really doesn’t change, but the specific and unique adjustments made channel by channel does. So how do you know where to start and what method to use?

And if you are in debt and need mindset, or offer creation help or message training, that is where things get really overwhelming. You need help with all of it at all stages and in multiple areas. Your head just spins as you find a course that looks like it will help you only to find yourself with 30 courses (in even more debt) and nothing that has helped to gain true traction. What is most needed here is direction and decision.

Now I’m willing to bet that if you haven’t found your solution its one of two things:

1. You haven’t talked to the person that can solve the problem based on Bucket A, B, C, or D
   If you have talked to someone and they know they aren’t the right person, they don’t have a network to send you to the right person.

2. What if the next person you got on a call with could help with the ACTUAL issue, and if not KNEW who you needed to talk to next (thus saving you a ton of time, money, AND energy!)

You immediately trust them that when you DID have the problem that they solve you would call them first.

We at Funneltopia are all being this awesome third option (can help with the ACTUAL problem, and if not KNOW who you need to talk to).

The place to start figuring out what you need the most help with is to check out Funnel Magazine. You can get your complimentary copy at www.funnelmagazine.com

Let us know if you are Bucket A, B, C, or D in the comments, and we’ll get you an intro to who can help.

Love & Light,
Kate