I love using metaphors to teach, and this is one of my favorites because it is so simple and will help you learn how to get your lead magnet ideas. Are you ready? Just think of a sandwich. You heard that right, a sandwich. Today I will give you the recipe for the most profitable sandwich you will ever make.

We call The Lead Magnet Ideas Sandwich our whole structure. Now, our sandwich is the main course, but we have to have already prepared the entries beforehand, which would be:

• Knowledge of your audience.

• The conversation you're having with that audience.

• How you will communicate it to them

• When and how you will track them.

Once we have all of that comes the sandwich. But what exactly is this sandwich? It is a three-layer system in which the top layer, which we will define as your CTA (Or Call to Action for those getting started on digital marketing)

What is the Lead Magnet Ideas Sandwich? 

There are 3 main parts to the Lead Magnet Ideas Sandwich.  Your CTA, the “filling”, and the intro. Let me explain them a little bit.

Layer 1 - Your CTA

A CTA is a marketing term that will, as the name stands, call your potential client into action. This is the first layer in our sandwich.  This CTA can be a simple "Click here", "Visit our website", "Apply to join", "Schedule a call", or so on. Your CTA will depend on the type of product you have, your audience, your channels of communication, and your marketing strategy, as I said, our entries.

Layer 2 - The "Filling"

Then we have the second layer, the filling. You can ask any chef, and they will tell you that having different textures makes a dish interesting. On the second layer of our sandwich, we have the three secret ingredients of our sandwich. These ingredients, in a way, have different textures or, in this case, temperatures. Let me elaborate.

These secret ingredients will move your client into the CTA. Secret Ingredient #1 will move your cold traffic into warm traffic. The second secret ingredient will drive your warm traffic into hot traffic. Your third secret ingredient will move your hot traffic to your CTA. Each secret ingredient is related to the one prior, just like condiments, vegetables, and maybe some protein.

Want to know more about the “secret ingredients” in your Lead Magnet Ideas Sandwich?

Layer 3 - Your Intro

Finally, at the base of our sandwich or the under-layer is our intro. This intro will help you relate to your audience, build trust, and move them into the three secret ingredients. It’s the exact place they’ll need to start. Your intro is your chance to build the trust of your audience and make them understand why they should listen to you through your story. Remember, if you can tell a story in a minute, you can sell anything.

Pro tip: Your whole sandwich must be consumable in about seven minutes; this means: 

• One-minute intro.

• Two minutes of Secret #1

• Two minutes of Secret #2

• Two minutes of Secret #3 

• One extra minute for your CTA.

I can attest that the Lead Magnet Ideas Sandwich works - not only is it the formula I follow, but that many others have followed that has led to success.

Hungry For Success?

Are you hungry for success? I can give you all the secrets to this unique “sandwich” recipe so you can do it yourself. Now what would you think if I told you that you can combine the ideas from your lead magnet ideas sandwich, turn it into an amazing CTA, all while starting to scale your business? I'm not talking scaling slightly, either. I'm talking $100k in 100 days.

I know plenty of people who are working less than you and making a ton more income. BUT, I can guarantee that they've racked up $10,000 or more in debt figuring out how to make it there in the first place. I'm not asking you for 10k. For $100 you can learn all the secrets that 6 and 7 figure businesses use to scale and be profitable. Think of it as turning your business from a mediocre restaurant into a Michelin star restaurant where a 5 star chef is crafting you a personalized gourmet sandwich. I'd go for the latter, myself.

Instead of messing around with ingredients for your customized sandwich recipe, let us help you develop the recipe for the sandwich that will change your life.