In the world of email, there are dozens of different sequences that you can use to engage and add value to your list.

Sometimes it can feel downright overwhelming.

Certain sequences are boilerplate and don’t take much thought to be successful (just including them in your strategy is a win).

Those emails are things like consumption, add to cart/abandon cart, and welcome emails.

Those are NOT the campaigns we will be covering. In fact, you can get templates of those emails here.

So what are the most valuable email sequences to have in your repertoire you ask?

We’ve identified 8 Essential Email Campaigns that rock and can help you start to Profitize™ your email list.

#1 The Cs of a Great Email (Series)

Through trial and error, we discovered a simple story framework that makes it a lot easier to share stories in a short amount of time. This model has 3 Cs: Captivate, Connect, Convert.

In sharing a story with the 3 Cs you can accomplish many objectives that storytelling can provide.

1. You captivate your audience — this means that you are cutting through the noise of other messages they are being bombarded with and taking a moment to hear you.

2. You connect with your audience — I would say the #1 thing most people are starved of is connection. And COVID has only exasperated that. So when you use story to connect people are able to satisfy a hunger they may not even have words for.

3. Finally, you convert your audience — with a clear call to action after the story you give people something to do. This doesn’t have to be a hard sell either, it can simply be an invitation to a Facebook Group, or to do an interview on your podcast, even just saying yes to a “virtual” coffee. The CTA’s are endless, the key part to remember is that the story matches the CTA.

#2 How To Inspire With Email Content (7 Day Sequence)

This 7-day sequence was powerful when we combined it with a Virtual Summit that we ran a while back. This sequence works well because it infuses several email strategies into one (we’ll go more in-depth on these later).

This sequence has the 3 secrets strategy, the soap opera strategy, and elements of the Hero’s Journey.

The sequence breaks down as follows:

Day 1 — Set the Stage and the 3 Core Concepts

Core Concept #1:

Day 2 — High Drama, Backstory & Wall — Tease Epiphany & The One Thing That Changed Everything

Day 3 — Epiphany & The One Thing + Hidden Benefit & CTA (Leads into Next Concept)

Core Concept #2:

Day 4 — High Drama, Backstory & Wall — Tease Epiphany & The One Thing That Changed Everything

Day 5 — Epiphany & The One Thing + Hidden Benefit & CTA (Leads into Next Concept)

Core Concept #3:

Day 6 — High Drama, Backstory & Wall — Tease Epiphany & The One Thing That Changed Everything

Day 7 — Epiphany & The One Thing + Hidden Benefit & CTA (Leads into core offer / major action)

If you have more concepts repeat Day 4 & 5 until all concepts have been shared then for the last concept follow Days 6 & 7.

The most important thing to remember is that you want to leave them hanging on the last email so they feel compelled to open the next email. The best way to sign off an email is with an open loop, the better and bigger the open-loop the more likely they will want to open the next email.

#3 The Promo Email Campaign (And Why It Works)

There are 4 pieces to the promo campaign — this sequence is a choose your adventure model depending on how often you would like to send emails to your list.

To email every day use the highest number, for fewer emails throughout the week use the lower number.

1–3 Emails: Lead Magnet(s)

To kick off your promo email the goal is to deliver a lot of value right upfront. As one of my mentors used to say “YOU GO FIRST!”

This lead magnet can be as simple as a checklist or as complex as a PLF (in another blog I shared how to choose this lead magnet here.)

1 Email: Transition to Offer (Some of these have Lead Magnets)

The last thing you want to do is jar your audience by hitting them with an offer point-blank after sharing content and value. So we leverage a transition email that primes them for the offer to come. As part of the strategy, you can use a lead magnet here as well.

1–2 Emails: Direct to Offer

With 4 days of content loaded up to offer value (and an ease in) now, we can make the formal offer to the call to action (decide this prior to creating your sequence). Remember to align your lead magnets and CTA so that everything has a logical flow and one step to the next feels seamless.

(Optional) 1 Email: Roundup (Recap Lead Magnets & Offer)

If you are doing a 7-day email campaign the round-up goes out on Sunday and is a summary of the previous week’s emails and the CTA. This can be a great one sheet where all the resource links and offer links are all in one place.

#4 The 3 Secrets Webinar By Email

Another take on a 7-day sequence is the Webinar By Email. This is a great strategy to capture those that won’t attend your webinar presentation. The value is high here because it can almost feel like a mini-course by email.

The nice thing about this sequence is that all you need to do is repurpose the content that you already created for your webinar and slice it up into bite-size chunks.

3 Secrets Webinar by Email:

Day 1: Set the Stage/Introduction

Day 2: The Pre-Discovery

Day 3: Secret #1

Day 4: Secret #2

Day 5: Secret #3

Day 6: Recap + Offer Stack

Day 7: Testimonials + Re-Offer

The more touchpoints you can have with your audience the better, if you can email your audience every day it’s ideal because it helps you stay top of mind. But maybe you only want to email 5 or 6 days a week.

#5 R.E.P.L.A.Y. Webinar Follow Up:

Here is a sequence that you can use 6 emails for (and dovetails nicely following the Webinar by Email sequence)

Webinars are often followed by a replay so that more people on the fence or who missed the first presentation will have the opportunity to buy one more time. To extend this process — and keep it engaging we use the R.E.P.L.A.Y model.

Recap Video — A video about 20–30% in length that covers the core concepts taught in the webinar.

Editorial — This is a report version of the webinar for those who prefer reading over watching. It will take 10–20% of the time to consume (which is appealing for a lot of people who don’t want to spend 30–90+ minutes on a webinar).

Pager/Infographic — This is a one-sheet that summarizes the content in a sexy format that is easy to reference in the future.

Logic — FAQs — This is an FAQ page that answers all the questions that you got on the webinar (and as you were dialing in the offer) so that people can feel assured prior to buying knowing that their biggest questions have been addressed.

Ah-has — Testimonials — This allows people to see themselves successful through previous case studies. The wow factor of a client that got great results can be the nudge people need to feel like they can do it.

Your Last Chance — Do your best to avoid the cliche but let them know that the cart will be closing and they won’t have access to the offer again or until the next cohort opens.

#6 Transform Your Audience Through 5 Shifts By Email

This framework is similar to the 3 secrets however the 5 shifts differ in that you are focused on the 5 mindsets that if shifted would allow someone to have the success they desire for what you teach.

Day 1: Set The Stage / Introduce the Concept

Day 2: Shift #1

Day 3: Shift #2

Day 4: Shift #3

Day 5: Shift #4

Day 6: Shift #5 + Soft CTA

Day 7: Recap (+ FAQs) + Direct/Soft CTA

The shifts will often tie to objections or false beliefs they have. For example one of our clients teaches a 5 bucket method for wealth management. So for his five shifts, we would speak to the mindset needed to grow their wealth in each of the 5 categories.

Done as a presentation this can also be a very powerful webinar.

#7 Soap Opera Sequence

We heard this one from Russell Brunson, and it ties back to the Inspire Email strategy mentioned earlier in this article. But instead of multiple stories being told over 7 days, you’ll tell one story over 5 days.

This is an easy wash, rinse, repeat strategy that in theory could be an entire year’s worth of content. A great use case is to leverage this strategy for an indoctrination sequence (the inspiration sequence also works well).

Day 1: Set the stage

Day 2: High Drama, Backstory, Wall

Day 3: Epiphany + One Thing

Day 4: Hidden Benefit

Day 5: Urgency + CTA

#8 Hero’s 2 Journey (Epiphany Bridge)

Finally, the last sequence is the Hero’s 2 Journeys (not to be confused with the Hero’s Journey story arch)

Here’s a table to see how they are different:

With the 2 Journey’s a character’s growth matters more than the adventure itself.

Day 1: Backstory, Desire, Old Vehicle

Day 2: The call, villain, What if

Day 3: Guide, Epiphany, New Opportunity/Vehicle

Day 4: Strategy, Your Results, Others Results

Day 5: What (external achievement) & How (internal achievement)

With these 8 Email campaigns in your back pocket creating lots of nurture for your list will become a breeze.

Used to the fullest you’ll have 48 emails to send. Still seem daunting?

To learn more about email campaigns and more join us on our upcoming LIVE training at https://legendaryleadflow.com/masterclass