One of my favorite takes on a 7-day sequence is the Webinar By Email.

This is a great strategy to capture those that won’t attend your webinar presentation. The value is high here because it can almost feel like a mini-course by email.

The nice thing about this sequence is that all you need to do is repurpose the content that you already created for your webinar and slice it up into bite-size chunks.

In the subject, you’ll want to indicate that all the emails are part of a sequence (see examples).

3 Secrets Webinar by Email:

• Day 1: Set the Stage/Introduction

• Day 2: The Pre-Discovery

• Day 3: Secret #1

• Day 4: Secret #2

• Day 5: Secret #3

• Day 6: Recap + Offer Stack

• Day 7: Testimonials + Re-Offer

Day 1: Set the Stage/Introduction

In day one’s email, you will set the stage of what your webinar is about and introduce yourself and what gives you credibility to share your wisdom on the topic of the webinar.

This is a good time to handle housekeeping from an email perspective too, give the agenda of what you will be sharing each day and why they would want to “attend” in this case read the email.

Example Email:

SUBJECT: [1 of 7] The biggest business bet of their lives…

Hey ~FIRST_NAME~

Imagine for a moment…

2 brothers…

Who decided to start a business together…

Until they come to a crossroads…

One wants to build a website…

The other lead magnets and funnels…

They can’t agree…

So they make a bet…

Whoever’s strategy works gets to be the CEO of the company…

(and boss the other one around)

One of them will lose everything…

The rules…

They each have 12 months to figure out which way will be more successful…

They can pick whatever platforms they want but they can’t go “in the red”…

One brother discovered the HARD way…

One brother discovered the EASY way…

Can you guess who won the bet?

Every time the brother with the lead magnet and funnels won…

In getting leads…

In getting sales…

In building a team…

Needless to say, he won the bet and became CEO of the company…

If you’ve been struggling, this is probably why…

You’ve been playing the funnel game to NOT lose…

When what you really want is to play the funnel game to WIN…

Let me ask you a few questions…

Would you be blogging while at a networking event?

Or…

Doing a podcast interview while stuffing envelopes for your WOW packages?

Or…

Build a funnel while sponsoring an event?

That’s ridiculous, right?

But I’ll be honest when I first got into marketing I actually did 2 of these three things (you guess which ones)…

In tomorrow’s email, I’ll share with you how I figured out how to play the funnel game to win…

Look for the subject line, “[2 of 7] This changed my life forever…”

Game On,

Hawk

Day 2: The Pre-Discovery

You’ll prime day two with what aha you had that led you to discover the 3 secrets. This can be the backstory, the desire, and the conflict. To go deeper into the storytelling framework you can read the article here.)

This email will cover all the content up to Secret #1. A great way to get them to open the next email is to leave them on a cliffhanger about Secret #1.

Example Email:

SUBJECT: [2 of 7] This changed my life forever…

Hey ~FIRST_NAME~

“I’m going to travel the world, you can come with me or stay here.”

My wife looked at me like I had 2 heads.

“Just make sure we have a place to stay every night.” she said to me.

While we didn’t “travel the world” we did visit 23 different destinations around the United States and Canada.

On that trip I discovered the 4 temperatures of traffic…and that we were going to have a baby.

Both changed my life forever.

First I figured out that there are 4 not 3 temperatures of traffic:

- Cold

- Warm

- Hot

- Raving

And there were 4 different types of traffic:

- Online & Paid

- Offline & Paid

- Online & Free

- Offline & Free

And that when you combine the 2 you have a total of 16 traffic sources…

We got home from our trip and moved to our new house and welcomed our daughter on April 27th…

Only to go back to the hospital on May 3rd…

You see my wife had complications with her pregnancy which resulted in a life-threatening condition…

And I was able to stay by my wife’s side and look after my newborn daughter…

Never worrying about…

“How would we pay our bills?”

“How can I support my team when I’m worried about my wife?”

“Am I going to drop the ball on all the potential business we have?”

My wife recovered and we were able to take some much-needed downtime…

In fact, we could take an unlimited amount of leave…

Because we had created a Lead Flow Engine…

You may be asking yourself…

“But how do I build a lead flow engine?”

Don’t worry in tomorrow’s email I’ll share with you exactly how to build a Lead Flow Engine and who it works best for…

Look for tomorrow’s email with the subject, “[3 of 7] The most delicious way to build a lead magnet…”

Game On,

Hawk

Day 3: Secret #1

On day three you’ll teach Secret #1. Use everything from your presentation from the concepts required to understand Secret #1 to the Case Studies and testimonials that prove the model of Secret #1. You’ll end the email by teasing the content of Secret #2.

Example Email:

SUBJECT: [3 of 7] The most delicious way to build a lead magnet…

Hey ~FIRST_NAME~

It used to be that building a lead magnet felt like eating an elephant.

And would take about as long too.

I remember spending 2 years building my first lead magnet.

And I didn’t get any leads…

After creating a winning lead magnet (Funnel Magazine)…

And interviewing the top marketing experts in the industry…

They all pointed to the same thing when it came to lead magnets…

MAKE IT EASY TO CONSUME.

Once I learned that I tried over and over to make a lead magnet that didn’t take 30 mins to an hour to consume…

But each story I would tell would take 5–10 minutes each (not including the content that I had to share…)

I went through story framework after story framework trying to figure out what others were doing to tell their stories in such a concise way…

I thought, “I must learn how to tell a story a minute”…

That’s when I discovered the 3 Cs Framework (Captivate, Connect, Convert)

And when we started to combine the different types of lead magnets (WAVS)…

We found the best combo was a System + Written content…

And created the most delicious way to build a lead magnet…

The Lead Magnet Sandwich…

Now that we had the framework for creating high converting and CONSUMED lead magnets (they are delicious) we needed a way to follow up with those leads…

In tomorrow’s email I’ll share with you how we discovered the most E.P.I.C. Follow Up system…

Look for tomorrow’s email with the subject line, “[4 of 7] Wonka and the affiliate marketer…”

Game On,

Hawk

Day 4: Secret #2

Since this webinar is being delivered by email, go ahead and recap all the emails up to this point and urge readers that haven’t read the first 3 to go back and read them. This will help create context and can get you more open rates and engagement from your email list.

Share where you left off on Secret #1 and teach them Secret #2. Finish off Secret #2 with a compelling segway to Secret #3.

Example Email:

SUBJECT: [4 of 7] Wonka and the affiliate marketer…

Hey ~FIRST_NAME~

My friend Bryan Dulaney was dancing around in a Wonka suit…

And I was making money…

And it was all thanks to my E.P.I.C Follow Up System…

Now you might be wondering…

Why was Bryan dancing in a Wonka suit and what does E.P.I.C. stand for?

To answer the first question — Bryan was promoting his latest offer — a USB…

But not just any USB…

A Golden Ticket…

And I was helping to promote the offer with…

- Emails

- Pinging

- Inspiring

- Connecting

With just a 7 Day Email & Social Media Campaign…

I Sold 126 USBs…

And made $2,600 In Front End Commissions…

And $5,000 In Back End Commissions…

In addition to getting Bryan on the cover of Funnel Magazine…

What’s critical to E.P.I.C. Follow Up is that it has…

Mass Marketing…

While keeping a personal touch…

Giving your audience what they need to be inspired into action…

And having real connections through conversations (70% Of Our Revenue Came From Real Conversations)…

By using this system one of our clients was able to triple their business in 3 weeks!

Now I have a question for you…

How would your business and life change if you had a Lead Flow Engine in your business…

In tomorrow’s email I’ll share the fastest way to implement this system in your business in just a couple hours (not days, weeks, months or even years!)…

Look for the subject line, “[5 of 7] I hate leads…said no one…ever…”

Game On,

Hawk

Day 5: Secret #3

For Secret #3 you’ll wash, rinse and repeat the strategy for Secret #1. Remember to create the context for the last email and remind readers to go back if they haven’t read the prior emails in the sequence.

Example Email:

SUBJECT: [5 of 7] I hate leads…said no one…ever…

Hey ~FIRST_NAME~

The reality is that EVERY successful business has a lead flow engine (whether they call it that or not.)

The real question is do you want to be the one to build it.

Based on the conversations I’ve had with business leaders over the years, even if they know how to build it, they don’t want to.

At one event an influencer commented, “I’ve never logged into the thing…but it makes me a lot of money…”

After working with dozens of funnel-building software we noticed one common theme…

No one was providing the service of helping their user with the tech.

At least not to the degree we’re talking…

And agencies were charging out the nose to do it for others…

That’s when I thought, “There has to be a better way…I bet we could automate the process…”

So we did.

How would you like to work with our AI to build your Lead Flow Engine…

Without…

Needing to know how to build a funnel…

Having a background in design…

Getting lost in a CRM trying to set up emails…

Or tinkering with an ads management system…

Because that’s what we’ve seen so many business leaders do, before they get fed up and hire an agency, wincing at the bill…

But you won’t pay $10,000 for your Lead Flow Engine…

Not even $5,000 (which the Lead Flow Engine alone is worth…)

You might be asking “Okay, how much does it cost?”

But the real question is What’s A Qualified Lead Worth To You?

One Dream Client…?

A calendar booked solid like this?

Probably a lot more than $5,000.

And you can try this whole thing out risk free with a demo account…

Click here to get started now

To give you an idea of what you will experience working alongside our AI to build your legendary lead flow engine you’ll be…

Identifying a winning lead magnet idea (don’t worry we’ll guide you step by step through the process)

You’ll craft your lead magnet outline (remember the sandwich?)

Then you’ll fill out a few forms that will automatically create:

- Your Opt-In

- Your Report

- Your Emails

- Your Ads

When you’re done you’ll have the opportunity to review what was created and make any changes that you want…

It’s time to take the tech out of traffic, funnels, and follow-up…

Click here to get started now

Game On,

Hawk

Day 6: Recap + Offer Stack

On day six it’s time to recap the last 5 days of your presentation and introduce your offer stack. An easy way to do this is to include the offer stack slide directly from your presentation.

Example Email:

SUBJECT: [7 of 7] It works…it really works!

Hey ~FIRST_NAME~

Our client had a retreat center but hadn’t used funnels before.

We built them a Lead Flow Engine

They made $6 figures in revenue.

We met up with them again a few months later.

“At first I didn’t know if this thing was going to work…but now I know the funnel works…it really works.”

Game On,

Hawk

Day 7: Testimonials + Re-Offer

The more touchpoints you can have with your audience the better, if you can email your audience every day it’s ideal because it helps you stay top of mind. But maybe you only want to email 5 or 6 days a week.

Example Email:

SUBJECT: From $1,200 to $200 spent to book calls…

Hey ~FIRST_NAME~

Initially the average booked call for our client took $1,200 in ad spend

With a Lead Flow Engine we got that number down to $200

This is the power of a Lead Flow Engine.

Not only can you make more money with a full calendar of sales calls…

It can save you money on the leads that you are already generating!

“You can save $1,000 by switching to a Lead Flow Engine”

Reply back if you’re interested in learning more and getting yours set up.

Game On,

Hawk

To learn more about webinar by email campaigns and more join us on our upcoming LIVE training at https://legendaryleadflow.com/masterclass